About the Section
Most leaders understand that even the smallest change can trigger resistance within an organization. When it comes to generative artificial intelligence (AI), team members often hesitate to embrace new technology, worry about long-term consequences — or simply don’t know where to start. According to Atlassian’s 2024 State of Teams report, teams worldwide lose 25 billion work hours every year due to inefficient collaboration.
In contrast, teams that regularly use AI tools are 1.6 times more productive and 1.9 times more adaptable to change, according to Atlassian’s research. This shows that the strategic and intentional implementation of AI is essential for teams to unlock the true potential of human–AI collaboration.
Structure
Opening
This section’s talks will focus on how organizations can empower employees with AI, and how to democratize its use across large enterprises. We’ll also explore how Atlassian itself applies its own AI solution, Rovo, and the key considerations that shape its approach to implementation.
Methodological Presentation
Connecting the rapidly evolving field of artificial intelligence with the typically slower-moving corporate and business world is logical—but far from trivial. Between unrealistic expectations born of knowledge gaps and the constant change of disruptive technologies, we must build a bridge that is both profitable and socially forward-looking. This must happen through the widespread adoption of a fundamentally transformative toolset—generative AI—that in some cases can even replace human effort.
In business applications, success often lies not in the technology itself, but beyond it: in the available context, relevant knowledge, and most importantly, the role of the user. Generative AI introduces new types of quality assurance challenges that require innovative approaches, distinct from traditional methods. This presentation focuses on these factors—technologically driven but not purely technological in nature—and offers practical insights for successful enterprise implementation.
Atlassian Presentation
Introducing Rovo: Use Cases and Strategic Considerations
Partner Presentation
A path to more comfortable work or a data security nightmare? One way or another, artificial intelligence has entered our everyday lives — and it's here to stay.This presentation offers a brief thought-provoking overview on how we can uncover the greatest value in this new technology.
Customer Story
Atlassian’s AI solution, Rovo, is not just a new tool – it’s more like a new team member. But what can this "colleague" really do? How can it be used in everyday tasks? In this presentation, Zsolt Balogh (Liferay) will share real examples of tasks where such AI support would be valuable. In response to these examples, our META-INF expert will demonstrate live how to create the appropriate AI agents – showing the possibilities within Rovo, customized for real business scenarios, with no coding required.
Zsolt Balogh has spent over 15 years building support and operations teams, and currently serves as VP of Tech Ops & Support at Liferay. He began his career as a support engineer and now leads global teams across Site Reliability, IT, and Information Security.His main focus is boosting the effectiveness of support organizations and introducing cutting-edge technologies—especially AI—into day-to-day operations. His recent projects include using generative AI to accelerate ticket resolution, analyze thread dumps, and surface knowledge base content in real time.
About the company:
Liferay is a software company, developing and delivering Digital Experience Platform (DXP) that helps enterprises build secure, scalable, and flexible web solutions. From intranets and customer portals to e-commerce and self-service platforms, Liferay enables organizations to deliver seamless digital experiences while integrating with existing systems. With a strong focus on security, customization, and enterprise-grade support, Liferay empowers businesses to enhance customer engagement, improve operational efficiency, and drive digital transformation—all without vendor lock-in.
In-depth expertise, knowledge transfer and Atlassian apps from the highest-level Atlassian partner.